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  • Lisa Burgess

Elevating Beauty: How We Transformed an Arcade Grabber Crane, Arcade Machine Hire for L'Oréal

In the realm of innovation and creativity, the fusion of technology and beauty might seem like an unlikely pairing at first glance. However, for L'Oréal, a brand synonymous with elegance and sophistication, innovation knows no bounds. When they approached us with a unique challenge, we were thrilled to embark on a journey that would seamlessly blend the world of cosmetics with the excitement of arcade gaming.


L'Oréal had a vision – to bring their iconic mascara and lip gloss to the forefront of an unconventional arcade machine vending experience. They envisioned their products being dispensed not from traditional promotional stand, but rather from an arcade grabber crane, adding an element of fun and interactivity to the shopping experience. It was an ambitious concept, but one that resonated deeply with their commitment to pushing boundaries and redefining industry norms.




At the heart of this project was the challenge of adapting existing arcade machine technology to accommodate L'Oréal's unique products. Mascara tubes and lip glosses, with their slender and delicate forms, presented a logistical hurdle for the typical grabber crane mechanism. However, we thrive on challenges, and this was no exception.

Our team of engineers and designers set to work, brainstorming innovative solutions to ensure the seamless integration of L'Oréal's products into the arcade grabber crane. After numerous prototypes and rigorous testing, we developed a custom mechanism that could securely grasp and dispense the mascara tubes and lip glosses with precision and care.


But our involvement didn't stop there. We understood that for this venture to truly succeed, it needed to be more than just a functional machine – it needed to be a reflection of L'Oréal's brand identity. Thus, we embarked on a comprehensive branding endeavor, creating a custom branded vinyl wrap of the arcade grabber claw machine with elements that epitomized L'Oréal's elegance and style.



Custom Branded arcade claw machine hire
branded Arcade Claw Machine

From sleek wood effect finishes to sophisticated branding elements, every aspect of the machine was meticulously crafted to embody the essence of L'Oréal. The result was a stunning fusion of technology and beauty – a beacon of glamour in the world of arcade gaming. This is why our arcade machine hire is such a wonderful service.


The unveiling of the L'Oréal arcade grabber crane was met with resounding acclaim. Customers were enthralled by the novel experience of winning their favorite cosmetics in a playful arcade setting, while L'Oréal basked in the spotlight of innovation and ingenuity.


For us, this project was more than just a collaboration – it was a testament to the power of imagination and the boundless possibilities that emerge when creativity meets technology. We are proud to have partnered with L'Oréal in bringing their arcade machine hire vision to life, and we look forward to continuing to push the boundaries of innovation in the beauty industry and beyond.



Custom Branded Arcade Grabber Crane Machine
Branded Arcade Grabber Machine



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